Upsells that
make your store
more profitable.
Increase average order value with post-purchase offers your customers actually want. Launch fast, stay on-brand, and optimize from real performance data.
Free to install · Start your first offer in minutes
Upsell & Cross-sell
MustHave: Upsell
Lift AOV with upsells that feel native.
MustHave: Upsell helps Shopify merchants present relevant post-purchase upsell offers at key moments in the purchase flow. Launch offers quickly, control targeting and timing, and keep the customer experience clean and on-brand. Built for performance and simple day-to-day operation.
What You Get
Everything you need, nothing you don't.
Contextual Upsell Offers
Show relevant add-ons and cross-sell products in post-purchase moments where conversion intent is highest.
No-Code Setup
Create offers, adjust display rules, and publish in minutes with a merchant-friendly setup flow.
Smart Targeting
Target offers by cart context and strategy so customers see what is most likely to convert.
AOV-Focused Insights
Track offer performance so you can keep improving conversion rate and average order value over time.
How It Works
Up and running in minutes.
- 1
Install the app
Install MustHave: Upsell from the Shopify App Store and connect it to your storefront.
- 2
Create your first offer
Choose products, define offer logic, and configure where the offer appears in the buyer journey.
- 3
Launch and optimize
Turn it on, monitor results, and fine-tune targeting to maximize incremental revenue.
Pricing
Simple, honest pricing.
Free
$0
/mo
- Up to 50 accepted upsells per period
- Targeting rules
- Full offer analytics
- Email support
Starter
$9
/mo
- Up to 200 accepted upsells per period
- Targeting rules
- Full offer analytics
- Priority support
Growth
$19
/mo
- Unlimited accepted upsells
- Targeting rules
- Full offer analytics
- Priority support
Why MustHave
Product built by people who care about the craft.
Quality First
Every app we build goes through rigorous design and performance review. We ship only what we'd use ourselves.
Built for Performance
Lightweight, optimized code that doesn't slow your store down. Better Core Web Vitals, happier customers.
Real Support
Get fast, personal support from the people who actually built the product.
Ready to increase your average order value?
Install MustHave: Upsell and launch your first revenue-driving offer flow in minutes.